Clothing designers are joining the trend and adding organic and other eco-friendly fabrics to their lines. C&C California and Joe’s Jeans are just a couple who have launched capsule collections. This isn’t a new trend for some designers, however. Loomstate, headed by Rogan Gregory and Scott Hahn, launched a collection in 2004 that features clothing made from 100% certified organic materials.
Gregory said, ”This isn’t some hippie who’s got hemp pants he’s trying to peddle. I’m a designer, first and foremost. I don’t want people wearing stuff because it’s a favor to me or because it’s organic. I’m into making people look good.”
The line is sold at Barneys and Bloomingdale’s and is worn by Jake Gyllenhaal. Recently, a less expensive collection was introduced at Targets. Pieces cost between $14.99 and $44.99.
Source:
Freydkin, D. Look good and feel good about stylish organic clothes. USA Today. 04/22/08.
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